RCN 4 supports regional marketing efforts, producing local programs of interest to our customers. RCN 4 attempts to:

• Provide a necessary competitive programming advantage; leading to the acquisition of new customers and the retention of existing customers.
   
• Provide “good will” throughout the region with municipal leaders and community-oriented programs.
   
• Maximize the visibility of RCN throughout the region by our presence at events
    .
• Minimize the cost of providing necessary and non-revenue producing programs and services by the sale of commercial advertising, the sale of leased access time, commercial production and program production.
   
• Support requests, within our location, for products and services that are related to audio/video production.
   
• Support RCN Corporate with A/V services, personnel and tools at other RCN affiliate locations and RCN intra-company activities.
   
• Serve the local community, and in fact being a real presence in the local community, is essential if RCN wants to build its subscribership and enhance its corporate image. Providing solid, useful, entertaining, informative local programming most fundamentally does that.

RCN’s goal is to provide the best in local origination productions. For over 25 years, RCN 4 has been providing excellent coverage of local high school sports, including football, basketball, soccer, tennis, baseball, softball and volleyball. Since 1996, RCN, in association with Lafayette College, has been broadcasting Lafayette Sports including football and men’s and women’s basketball. In addition to our sports coverage, RCN has also provided extensive community events programs, including parades, Concert in the Park and events from the Great Allentown Fair.